You want to launch your e-commerce store but you do not know which platform to choose? There are many solutions to choose from, but the ones that stand out are Shopify and WooCommerce. Today we’re going to give you a comparison of Shopify and WooCommerce solutions.
The basic, but also the most complicated point, is to list the features you think you need in your store. Once this list is established, the most appropriate solution often becomes obvious. Our recommendation: make it simple at the start… you will develop your shop later.
Both very popular, which e-commerce platform will suit you best? We will present the 2 solutions to you and then indicate their strengths and weaknesses according to a certain number of criteria.
WooCommerce vs Shopify
Let’s start with a short introduction to locate the 2 solutions:
Launched in 2011, WooCommerce is the e-commerce plugin for WordPress, the most widely used open-source software today for creating a website. With more than 700,000 users, WooCommerce is the world’s leading e-commerce solution.
Created in 2004, Shopify is proprietary software of Canadian origin. Shopify is a paid solution, based on both a subscription system and a sales commission system. Shopify now has over 100,000 users.
Once these foundations have been laid, we will compare the performance of the 2 solutions according to a certain number of criteria.
Comparison of solutions
The reliability of the hosting is very important for a website, especially for an e-commerce store which can have peaks of traffic at certain periods: sales, special offers …
Since Shopify is a proprietary platform, your store is hosted on Shopify servers. You therefore benefit from their infrastructure, with unlimited storage. Of course, you can link a domain name that you have already purchased to this hosting.
With WordPress and WooCommerce, you choose yourself the provider with which you will host your site (RANG HOSTING …) as well as the formula and therefore the size of the bandwidth. It is necessary to choose an offer in adequacy with the expected traffic or to make it evolve with the development of your activity.
Note that the SSL certificate is included in all Shopify offers; for WooCommerce, it will depend on your hosting plan in RANG HOSTING
Start your business now and get your web web hosting plan from 0.1$/m only for first month.
The easiest solution to take in hand is Shopify because you are guided from the creation of your account. As long as they take care of the accommodation, it does one less thing to do. You can create your shop without risk of making a mistake in just a few hours, without any technical skills.
WooCommerce is also easy to learn, especially if you are already familiar with WordPress and its plugins. The only real difference is that with WordPress and WooCommerce, you have to do the installation and maintenance yourself. Quite honestly, nothing insurmountable but you have to be focused and not be afraid to go. Then you can easily find help with great tutorials or call someone like us. If budget is your battle line, you will find the strength to get started and will be very proud of you afterwards!
Themes and design
WooCommerce does not have its own theme store but you can easily find them at ThemeForest or Woothemes for example. There must be more than 5000 WooCommerce themes, free and paid. Be careful to choose a recent theme and check that it is responsive, it would be a shame to have a shop unsuitable for mobiles / tablets. If you already have a WordPress theme on a site that you want to develop into an e-commerce site, look carefully if your theme is WooCommerce compatible, if not, you will have to change it.
Shopify has a store of almost 200 themes: some are paid, others free. Overall, the quality and themes is pretty exceptional, they are really beautiful and can be customized without the need to touch a line of code. Paid themes offer more possibilities. If that’s not enough, you’ll need to get your hands on Liquid, Shopify’s programming language.
Content and functionality
The 2 solutions offer you the main features expected from an e-commerce store: product creation, csv import of a catalog, presentation of products, management of means of payment, orders, delivery, customers , stocks, reduction codes, coupons…
These 2 very complete solutions can be enriched with many addons at WooCommerce. Shopify provides you with a fairly substantial App Store with almost 500 applications.
In terms of content, the big difference between the 2 comes from the annex pages. Shopify is mainly a shop with just product pages. If you want to create pages on news, your company, your know-how … or even a blog, then WooCommerce is a better choice.
Payment platforms are an important part of your store.
Shopify natively offers 2 payment options: Paypal Express Checkout or Shopify Payments to pay by credit card. Except that Shopify Payments is only available in certain countries: United States, Canada, United Kingdom and Australia. For all other countries, such as France, it will be necessary to use a third-party payment platform, many are accepted but their connection is chargeable. It’s up to you to calculate according to the one you choose.
WooCommerce offers several payment platforms: Paypal and Stripe are free. Other solutions like Authorize.Net, Amazon Payments or Braintree will cost you at least $ 79 / year. Stripe and Paypal are a good compromise to launch an e-commerce store.
Shopify and WooCommerce both allow you to define your delivery costs according to a certain number of parameters: product sizes and weights, national, international delivery, express delivery, etc.
If you want to go further, you can also set up a real-time calculation of shipping costs with different delivery options (Fedex, Colissimo, UPS…), it gets a little complicated and it will cost you a little more. … For WooCommerce, you will have to buy a plugin. With Spotify, you must take at least the Advanded Shopify offer to benefit natively.
Note that Shopify has established partnerships with large players in home delivery such as Amazon and Rakuten, which is quite practical.
After what you read in the paragraph dealing with payment platforms, you will not be surprised if you are told that Shopify is not very practical for multilingual shops. Even if recently, Langify app offers several languages and currencies. Negative point, this app costs $ 17.50 / month.
WooCommerce is clearly the preferred solution if you need a multilingual store. You just have to buy WPML which costs $ 79 the first year, and $ 39 the following years. Admittedly, it pays but less expensive than Shopify.
Natural referencing (SEO)
Positioning your store and products on search engines is important to gain visibility and therefore increase your sales.
WooCommerce is the most powerful tool, you just have to install a free plugin like the best in our opinion, Yoast SEO.
Shopify is correct but we identify 2 points which are not completely satisfactory:
- Rich snippets: these metadata allow search engines to better understand the content of your pages and to display information in search results such as product availability, manufacturer, ratings from other customers, etc. To isolate this information in Shopify, you will need several apps or immerse yourself in the code.
- Page URLs: Shopify does not allow you to freely customize your URLs. For the blog, it is mandatory to display the folder as / blog / news /, which is not optimal. For classic content pages, we also have / pages / in the URL.
The marketing system is an important part of the success of your e-commerce store. The 2 solutions offer the following possibilities:
- Creating an account or ordering as a guest: of course, as a good marketer, you prefer that your customer create an account so that they can collect information about him, but anonymous orders are also possible, because creating an account scares some buyers .
- Affiliate or recommendation system to a friend: via extensions for the 2 solutions, those of WordPress being less expensive.
- Emails / newsletters: small advantage for Shopify which offers a native system of emails with the possibility of personalizing the templates and the contents of your automatic emails (confirmation emails for example). At WooCommerce, you have to go through a free plugin, you just have to configure it.
With the subscription you pay to Shopify, you get 24/7 support by email, phone or e-chat. The only constraint is to express yourself in English.
With WooCommerce, no specific support but a huge community of users who will be happy to help you through the forums. We have always had answers to our questions.
We come to the question that everyone asks before embarking: how much does it cost?
The answer is: it depends…
At first glance, WooCommerce is cheaper since it is free while Shopify offers plans ranging from $ 29 to $ 299 per month and takes between 0.5 and 2% commission on your sales.
At the 2nd approach, you have to do the complete calculation: for WooCommerce, you have to take into account the cost of your web hosting, plugins and the theme that you might buy. Once the calculation is done according to your problem, you will see what is the most advantageous.
There you have a lot of discriminating elements to choose the solution that best suits your needs.
In summary, you must absolutely choose WooCommerce if:
- Your store must be multilingual and / or multi-currency
- Want to be able to customize everything
- Plan to integrate your store into a larger site with content pages and a blog
- Need support that speaks French
- You have a limited budget
If none of these points are important to you and you want a turnkey solution, it may be worth testing Shopify. You have a 14 day free trial.
Take the time to think before you get started as migrating a store from one solution to another while in operation can be somewhat tedious.
We hope you have found this article useful.
If you have any questions, please ask them in the comments below.
And don’t hesitate to share your own feedback!